The frog from Senge’s ‘Parable of the Boiled Frog’ from The Fifth Discipline. Frogs, when placed in cold or tepid water, will stay in the water as the temperature is gradually turned up until they boil and die. Similarly, executives in many previously successful organizations will say they are doing ‘great’ or ‘fine’. However in fact they are in a gradual downward vicious spiral into ordinariness or ‘death’. But because it happens gradually it often goes unnoticed. The key to organizations getting in and staying in a virtuous upwards spiral is to always be aware of ‘The Frog’.